Who We Are

We are a small passionate team that believes in empowering, equipping, and educating founders. 

Elliot Begoun – Founder, Brand Champion

I am a natural products nerd, it’s an undeniable fact. I’ve been in this business for over 25 years. I started in a management training program for a boutique chain of restaurants right out of undergraduate school. I’ve been a territory sales representative, a general sales manager, led a supply chain organization, and served as a senior executive.  I even owned a food brokerage firm. I’ve called on just about every type of customer in just about every channel.  Along the way, I’ve had great mentors, made plenty of mistakes, and had my fair share of successes.

I don’t claim to be an expert. I do, however, consider myself a lifelong student. I feel as if I’ve been the beneficiary of a holistic view of the industry. Today, I use that acquired knowledge to help emerging natural product brands grow.

This is my passion as I am sure it is yours.

Waven Dean Fernandes – Brand Activation

I have to admit. I love to eat. And being a native of Hawaii, I grew up enjoying all kinds of foods and beverages from different cultures…they call Hawaii a ‘melting pot’ because of the diversity of its people, cultures, and their foods. And a key part of the ‘aloha spirit’ is sharing food.

Now after 25+ years of being a professional in the branding, design, marketing worlds, I get to bring that experience and expertise to The Intertwine Group and use it in service to help our Food & Beverage clients create their brands and grow their business. And hopefully along the way, continue to be exposed to innovative and tasty products. I can’t imagine a more fun, interesting and visceral industry to be a part of.

Jenny Cawthon – Brand Success

Supporting Founders and Brands is at the heart of what I love to do. There is such a need for connected, intentional, multi-level support for Founders. Emerging Brands hold the keys to the future of food and with major impact on the health of the planet as a whole. It is imperative that we lift them up at every opportunity.

I have an immense love for food and a passion for food as medicine. I was raised in an organic kitchen—before organic and green were even cool! Though I fought it then, I didn’t realize it was creating a foundation for the rest of my life. I now use that knowledge as a part of my every day. I can think of nothing better than using my experience to help emerging brands grow in a healthy, organic (pun intended) and sustainable way.

If I can give one more Founder added confidence and support and make them feel that they are not alone, I have made a difference. At the end of the day, I believe in impact! It takes a village but starts with one.

Juliet Begoun – Brand Community

I couldn’t think of anything more exciting or perfect than building a TIG Brand Community. As an educator, I have spent most of my life building communities for my family through teacher-parent organizations, my philanthropic work, and more. Why this passion for community, you might ask? To me, the community is the heart and soul of one’s personal family and our expansive local and global communal family. It is a place to… draw strength, share knowledge, offer and receive support, provide connection and conversation, create experiences. It is a place where we gather to share meals, joys, and challenges.

Community is a vibrant, invigorating, and dynamic life force, and I am excited to grow that together!

Charity Bridegroom – Brand Support

Food is an important part of our lives. As a mom, it’s what we gather around the table to share. It’s what creates memories and special moments. I am passionate about the stories and the people who are behind what we eat. Before I got involved in this role, I was one of the many who did not really understand the work, the love, and the passion that is in every bite we eat.

Today, it’s my honor and pleasure to work in support of those trying to bring good food to good people.

TIG has a very deep understanding of their subject matter, They were also able t o very quickly understand our own concepts and ideas. Many consultants tend to push you down a formulaic path designed for their billing profile. Not them – they take time to understand your own issues and concerns and direction before applying their considerable CPG industry knowledge. We are more advanced in our business, and have a stronger stance in the marketplace thanks to their guidance and advice.

Angus Murray – Founder, Foxy’s Thoughtful Ice Cream

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