Who We Are
"The Intertwine Group has a very deep understanding of their subject matter, They were also able to very quickly understand our own concepts and ideas. Many consultants tend to push you down a formulaic path designed for their billing profile. Not them - they take time to understand your own issues and concerns and direction before applying their considerable CPG industry knowledge. We are more advanced in our business, and have a stronger stance in the marketplace thanks to their guidance and advice."
Angus Murray - Founder, Foxy's Thoughtful Ice Cream
Founder, Brand Champion
I am a natural products nerd, it’s an undeniable fact. I’ve been in this business for over 25 years. I started in a management training program for a boutique chain of restaurants right out of undergraduate school. I’ve been a territory sales representative, a general sales manager, led a supply chain organization, and served as a senior executive. I even owned a food brokerage firm. I’ve called on just about every type of customer in just about every channel. Along the way, I’ve had great mentors, made plenty of mistakes, and had my fair share of successes.
I don’t claim to be an expert. I do, however, consider myself a lifelong student. I feel as if I’ve been the beneficiary of a holistic view of the industry. Today, I use that acquired knowledge to help emerging natural product brands grow.
This is my passion as I am sure it is yours.
I have to admit. I love to eat. And being a native of Hawaii, I grew up enjoying all kinds of foods and beverages from different cultures…they call Hawaii a ‘melting pot’ because of the diversity of its people, cultures, and their foods. And a key part of the ‘aloha spirit’ is sharing food.
Now after 25+ years of being a professional in the branding, design, marketing worlds, I get to bring that experience and expertise to The Intertwine Group and use it in service to help our Food & Beverage clients create their brands and grow their business. And hopefully along the way, continue to be exposed to innovative and tasty products. I can’t imagine a more fun, interesting and visceral industry to be a part of.
Food is an important part of our lives. As a mom, it's what we gather around the table to share. It's what creates memories and special moments. I am passionate about the stories and the people who are behind what we eat. Before I got involved in this role, I was one of the many who did not really understand the work, the love, and the passion that is in every bite we eat.
Today, it's my honor and pleasure to work in support of those trying to bring good food to good people.