
We spend an extraordinary amount of time living and working in two dimensions.
Screens. Slides. Spreadsheets. Slack threads. Zoom tiles stacked like digital postage stamps. Our days are efficient, connected, and oddly flattened. Productive, yes. Nourishing, not always.
Most founders and senior leaders I work with are spending the vast majority of their time working in their businesses, not on their businesses. The urgent crowds out the important. Fire drills replace reflection. Decisions get made quickly, but not always wisely. Over time, this rhythm creates blind spots. Not because leaders aren’t capable, but because perspective is hard to access when you never step back far enough to see the full picture.
Add to that a truth we don’t talk about enough: being an entrepreneurial leader can be a lonely pursuit. Even when surrounded by people, responsibility isolates. There are decisions you carry quietly. Doubts you don’t share freely. Questions you don’t have a safe place to ask. And in a world that keeps pulling us deeper into 2-D interactions, that isolation can quietly compound.
This is the backdrop for why we believe so deeply in convening people in person.
This year, we are hosting a series of two-day retreats for CPG entrepreneurs and their key leaders in New York, Denver, and San Francisco. These are not conferences. They are not content dumps. They are intentionally designed, high-touch convenings built around one goal: meaningful transformation and restoration.
Each retreat is anchored in what we call the five dimensions of scale: Operating Discipline, Energy Management, Team & Systems, Focus, and Inner Evolution. Because the ability of a business to scale is inseparable from the ability of its leaders to lead it. These dimensions are not abstract ideas. They show up every day in how decisions are made, how energy is deployed, how teams function, and how resilient a company truly is under pressure.
The messy middle, that liminal space where a company is well beyond a startup but has not yet achieved repeatable, durable scale, is the hardest part of building a business. As a founder, CEO, or senior leader, you are suddenly being asked to build a larger company, a profitable company, and a more resilient company, often many of the traits that got you through the early days aren’t the ones needed to help you scale . It is a tall task. One that benefits enormously from perspective, shared experience, and honest conversation.
These retreats are designed to create that space.
Over two days, participants will engage in interactive group sessions, learn from high-powered guest leaders who have walked this path, and experience partner walks that deliberately slow the pace and deepen connection. The agenda leaves room to breathe. To think. To be challenged. To be supported.
And here’s the part that never fails to surprise people: the real magic isn’t the speakers or the frameworks. It’s the peer-to-peer learning. The moment someone across the table names a struggle you thought was uniquely yours. The quiet nods when a hard truth is spoken aloud. The relationships that form when people realize they are not fighting the same fight alone.
In an increasingly digital world, there is something profoundly grounding about being in a room together. Reading body language. Walking side by side. Sharing a meal. These analog moments restore a kind of dimensionality that screens simply can’t replicate.
I believe deeply in the power of these convenings. So much so that we are opening a limited number of spots at each retreat for invited guests from our broader ecosystem.
And if you’re attending Expo West, we’re hosting informal information sessions in our meeting room at the Anaheim Hilton. We’ll be in the Sunset Room on the 4th floor. The sessions are Wednesday 3/4 at 10:30 am Pacific, Thursday 3/5 at 11:00 am Pacific, and Friday 10/6 at 9:30 am Pacific. Each will be held in the Sunset Room at the Hilton.
In a 2-D world, choosing to convene in person is a deliberate act. One that creates clarity, connection, and momentum. Sometimes the most powerful move forward begins by stepping out of the frame and back into the room.