How It Helps
The Benefits of the Threefold Path
Seed
Position
→ Cogent growth hypothesis
→ Revenue, velocity & distribution targets
→ Cash implications
→ Capital strategy
→ Investor narrative & preparation
Assess
→ Addressable market
→ Product/Market Fit
→ Go-to-market economics
→ Business scalability
→ Investment readiness
Cultivate
Hack
→ Omnichannel controlled experiments
→ Validated assumptions
→ Voice of consumer clarity
→ Proven scalable model
→ Insights and learning
Scale
→ Go-to-market strategy
→ Brand activation
→ Organizational design
→ Ecosystem sourcing & training
→ Access to industry partnerships
Grow
Accountability
→ Pre-call planning
→ OKR development & measurement
→ Task board & accountability calls
→ Monthly financial & performance review
→ Quarterly strategy recalibration
Community
→ Virtual happy hours
→ Founder dinners
→ Masterclasses
→ Mentor match
→ Founders’ retreat
‘We originally brought TIG on to advise on Sales and Trade Spend related things but very quickly realized that they had value far beyond those topics. They have proven to be an invaluable resource and sounding board in nearly all areas of our business. From headcount and budget, to financial model and investment opportunities. We are very happy to have them on our team!”
Sadie Olsen
Founder, Otto’s Naturals